Podcast social media & advertisement

 This post was originally made by my team member Kanna

Research 

In this digital age, many organizations made use of social medias to promote their products to a bigger audience. Social media allows organizations to connect and engage with potential audiences. Social medias also can help them build their brand identity.

I chose to research about Instagram as it is one of the most famous social media these days. I took a look at a few podcast instagram accounts. 

The first one is an Indonesian Comedy-Horror podcast, Podcast Malam Kliwon. They upload a preview of their newest episode in their instagram feeds to inform listeners that a new episode has been uploaded.

They also used the instagram story and highlights feature to promote their merchandises and collaborations.

Next, I scrolled through DIVE Studio's instagram account. DIVE Studios is a podcast production company creating audios related to the culture and society. They consistently upload instagram posts and stories every time a new podcast is released. They also post pictures of their upcoming guest stars to keep fans excited. They made use of instagram reels to upload short vertical clips of their viewable podcast to attract more audiences.

Layout testing

Here is a fake instagram layout made by my friend Erina with the website Canva.

Instagram Stories and Highlights

I uploaded several instagram stories to promote new episode of the podcast. I also put up a question and answer box for listeners to give their suggestion for the next case they want us to discuss to create prosumerism. Other than that i created a mini voting box for the audiences to vote on who they think is the real killer of The Black Dahlia case to make our contents more interactive for our audiences.

I organized the story posts I uploaded into several Instagram highlights. 'Welcome!' is for general informations regarding our podcast for new listeners, then I made highlights for each case so listeners can view the stories we uploaded even after 24 hours and so they can find them easily.