Personal Identity - David Gauntlett
David Gauntlett - Identity theory
1. We get some of our identity from the media
2. In the past, representation were simple now, representation are more complex now
Personal Identity:
Fluidity - People don't have a fixed identity that is permanent
Constructed - The mass media constructed identities in the representations if offers use. These representations have a subtle influence on audience.
Negotiated - How do we negotiated the various influences (real vs reel persona)
Collective - Fandoms, or the sense of belonging to a sector of a media audience, group identity. (personal relationships U&G)
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