Brand Identity




For my project I think I will decide to choose PlayStation for my Media Studies' Storyboard project. Here are the 7 questions that I answered to regarding what brand identity PlayStation is:

Who is your best customer?

Even though PlayStation offers many games for people of all ages, they mainly target audiences of ages ranging from 16-44 and adults

How does your product or service benefit your customers?

PlayStation offers a wide variety of video games, and platform for their video games to be played on and a community for the audiences, allowing them to interact with one another thorough the game

What are your strengths?

PlayStation has a large variety of games of every genre, ranging from Sport games, RPG, Shooter games, Action games, Horror games, Team building games, Adventure games and etc. They also partnered up with companies such as Cartoon Network, Marvel, DC which gives them permission to use their characters on other games.

Who is your competition?

Xbox, Nintendo, Electronic Arts, Ubisoft, Steam

How is your business different from competitors?

Unlike other companies PlayStation is know for having the world's most popular and highest-rated AAA games like God Of War, Metal Gear, Red Dead Redemption 2, Dark Souls 3, Spiderman, Overwatch and more. PlayStation not only offers incredible gaming experience but it also has multiple media streaming services platform for you to download, like YouTube, twitch, Netflix, Spotify, and etc. It also allow for you to connect to different streaming services to allow for you to play games with your audience. And also one of the most high spec consoles to play on.

What is your brand voice?

Convenient, Fun, Playful, Unique, Modern

How do you want customers to describe their experience?

Fun, stress relieving, unforgettable, interactive, high quality


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