Advert Analysis 3 - New BOSS Bottled Eau de Parfum - discover the new film, starring Chris Hemsworth | BOSS

 

New BOSS Bottled Eau de Parfum - 

discover the new film, starring Chris Hemsworth | BOSS

This is and advertisement for NEW BOSS Bottled Eau de Parfum. The advertisement focus on the advertising their new Eau de Parfum.

Media Language

This advert was made to advertise the new Eau de Parfum, instead of explaining directly and explaining and showing what the perfume looks like or what it smells like, they instead do a story telling which is someone who looks like a boss. The advert uses Chris Hemsworth for the Star appeal to the audience. Its purpose is to make the audience more interested and appealing.

Representation

In this advert,  Chris Hemsworth is given the role as the boss, with a boss like setting, clothes and looks of a boss which makes him a stereotypical boss.

Audience

This advert appeals to its audience using star appeal as it is Chris Hemsworth who is the face of the brand, and the advert features the music Believer by Imagine Dragon which is another star appeal. Chris Hemsworth and Imagine Dragons have a very large fan base which would make it more appealing to the audience.

Industry

The advert used camera angles to create a boss like atmosphere, and showing the day to day routine of a boss.