Advert Analysis 2 - Dragon Ball XENOVERSE 2 - Anime Expo Trailer | PS4, X1, Steam

 

Dragon Ball XENOVERSE 2 - Anime Expo Trailer | PS4, X1, Steam

This is an advertisement for a Dragon Ball game. This advertisement focuses on advertising and introducing the sequel to Dragon Ball Xenoverse. 

Media Language

This advert was made to advertise the game and introduce a sequel game to Dragon Ball Xenoverse instead of directly explaining it they instead showed us the story and characters based on nostalgia while also giving a hint to the gameplay of the Dragon Ball game. This storytelling advert technique us used to make the audience be more interested and appealing.

Representation

In this advert there are many occurrence and people are represented in this advertisement. The most noticeable ones are,  there are different races. Other than that there are some archetypes also like heroes and villains.

Audience

In the advert there was a lot of legendary and memorable moments from the show who have watched it and also they are also presented with being able to make and customize their own character to be allowing their characters to turn Super Saiyan, which makes the audience feel nostalgic and excited knowing they can finally turn Super Saiyan just like how they dreamed of it.

Industry

The advert was made possible using CGI and also some flashbacks from memorable moments. Scene from the past were being implemented into the game, then the main characters of the game (the audience) were also implemented into the game to grant them a opportunity to relive the moments from he scenes while being in it. Giving the audience the opportunity to be in the Dragon Ball universe itself is already very appealing.